Gratitude Marketing in Social Media
One of the most important concepts to grasp in business—and in life—is gratitude. While many writers are introverts by nature, there is no way to go it alone if you want to be successful in your career.
From agents and editors to followers and friends, you need people. They take your words and spread them far and wide, farther than you ever could on your own.
Why do they do this? Because they find value in you, in your brand, in the personality, entertainment, and inspiration you provide.
But what about them? These aren’t faceless nobodies who exist only to serve. These are real people who have gone out of their way to make a choice to support you. And they could just as easily make a different choice tomorrow—especially in today’s crowded marketplace. So how do you keep them happy, keep them loyal?
- You appreciate and support them back.
Granted, there’s only one of you and many of them, but that doesn’t mean you can’t find ways to express gratitude: from simple thank you’s, shout-outs, re-tweets, and follow backs, to active cross-promotion for your most ardent and vocal supporters (particularly those who have or are developing writer platforms that complement your own).
None of this stuff costs money, just a few moments of your time, but it can mean the world to these people. It shows you care, and that they matter. Because they do.
Old School Marketing Is Dead
"…gratitude is an emotional counterbalance to selfishness."
—David DiSalvo, from his article at Forbes.com
Selfishness is the hallmark of the old “command and control” marketing. It attempts to tear down, talk over, and shut out the competition. It does not promote a friendly, reciprocal way of doing business, but a ruthless, poison environment born of jealousy, paranoia, and greed. Think of the despicable villain Gordon Gecko from Wall Street (1987, pictured and quoted below).
Negative emotions cloud the mind and distort thinking to create an artificial, adversarial point of view—one that prevents you from identifying and capitalizing on the golden opportunities that exist in social media.
It’s not just your fans who can evangelize for you, it’s also your competition—your peers. You need each other. It’s in your mutual best interest to build each other up because the bigger you make each other, the more you can do for each other. It doesn’t matter which one of you benefits more, because you both still benefit. For free. This is vital when starting out, but is always the right price no matter how big you get.
Say it with me now: “Free is good.”
The 2 “Golden Rules” of Gratitude Marketing in Social Media:
- Enemies are for losers. Instead of hating your competition, embrace them. Be grateful they exist. Your competition give you opportunities to learn, to grow, to challenge yourself to become bigger than you could have ever imagined. That’s why it’s absolutely vital you reframe any jealousy you may have. Be happy for them. If they win an award, that means you can win one too! If they sell a ton of books, that means you can too! They just showed you how they did it. All the clues are there. Chances are, if you ask them, they may even help you follow in their footsteps.
- Be honest, be open, be ready to receive help and be ready to extend it at a moment’s notice. No one is too small or too large. If they don’t reciprocate, try again. If they still don’t, that’s OK too. Don’t take it personally. They may be too busy or not in the right head space to help you back at that moment. And that’s the key point to understand: There’s nothing stopping them from approaching you—or vice versa—at another time. Keep those doors open to whatever opportunities come your way. Today’s “No,” could be tomorrow’s “Yes,” and you never know who will be saying it.
Approaching the World with an Open Heart
Juliann Wiese, an executive coach who consults with several top-tier companies, says… “In my coaching practice, I’ve observed that once people shift their focus to what’s already worthwhile in their lives—instead of what they think they are missing—their decision-making skills rapidly improve.”
—David DiSalvo, from his article at Forbes.com
When you approach the world with an open heart, when you are secure and comfortable in your own self-image, gratitude can flourish. And so it must if you want to be successful in today’s social media world. Here, everything you say, everything you do, can be scrutinized in a matter of seconds or come back to haunt you years later.
You can’t afford to be a jerk, to tear others down. Even the most cold-hearted and mercenary businessperson needs to understand:
- The way of the future is inclusive, not exclusive.
At its core, the concept is simple: When you are supportive of others, they return the favor. That’s how gratitude marketing works, and why it is one of the most powerful tools you can use to build your author platform.
- Did you enjoy this post? Join my mailing list for more writing and social media tips!
Further Reading (Offsite Links)
Appreciation Marketing by Tommy Wyatt and Curtis Lewsey
The Thank You Economy by Gary Vaynerchuk
Further Reading on My Blog
- The #1 Book You Need To Grow Your Author Platform
- 3 Easy Steps to Build Your Author Platform, Part 1
- 3 Easy Steps to Build Your Author Platform, Part 2
- 4 Rules of Marketing for Writers
- 18 Free Writer Promotion Sites and Apps
- The Biggest Mistake Horror Fans Make On Twitter
- Get More Twitter Followers #1: Shout-Outs
- Get More Twitter Followers #2: Writer Wednesday
- Get More Twitter Followers #3: Follow Friday
- Get More Twitter Followers #4: Retweets
- Get More Twitter Followers #5: Terror Tuesday
- Gratitude Marketing in Social Media
- How To Get Guaranteed Retweets On Twitter
- Terror Tuesday: The Hashtag That Wouldn’t Die!
- Twitter Advice for Writers: Retweets from Hell
- Twitter and Blog Advice for Authors, Part 1
- Twitter and Blog Advice for Authors, Part 2
- The Worst Twitter Mistake Writers Make